Williamsburg, Brooklyn
Your salon website should book, guide, and retain clients.
Juniper Row is built like a 2026 U.S. salon site should feel: editorial at first glance, frictionless when it matters, and clear about booking, pricing, stylists, deposits, and follow-up.
Why this works
Most salon sites still behave like brochures.
This demo is intentionally built around the commercial gaps highlighted in the research: stronger booking visibility, clearer prices, better stylist selection, better appointment protection, and smarter post-visit retention.
Booking first
Clients can self-select the right path instead of getting lost in long service lists.
New client flow
First-time guests get guided into the right service, stylist, and timing.
Retention ready
Memberships, SMS, and home-care recommendations are part of the journey.
Services
Clear service architecture sells better than vague luxury.
Each service card gives the client enough confidence to keep moving: what it is, who it is for, how long it takes, and where pricing starts.
Precision Cut
from $95Shape refresh, movement, and a finish that works at home, not just in the salon.
- 60 minutes
- Ideal for short, bob, or long layers
- Available with Maya or Jordan
Signature Color
from $210Custom blonding, dimensional brunettes, glossing, and tonal maintenance plans.
- 120 to 180 minutes
- Deposit required
- Best for balayage and lived-in color
Curly Shape + Diffuse
from $145Technique-led cutting and styling tailored to texture, pattern, and daily routine.
- 90 minutes
- Prep guidance sent before the visit
- Available with Tessa
Extension Refresh
from $240Move-up, blend, and style support for guests already wearing extension systems.
- Consultation required for new installs
- Photo notes recommended
- Deposit required
Blowout + Finish
from $58Fast-moving appointments for weekly upkeep, events, and memberships.
- 45 minutes
- Popular with recurring clients
- Available as a package
Bridal Preview
from $180Trial styling, timing strategy, and event notes for a calm wedding-week timeline.
- 90 minutes
- Preview before event booking
- Ideal for updos and glam waves
New client path
Not sure what to book? That is exactly where this flow earns its keep.
The best salon sites do not force first-timers to decode internal service names. They guide them into the right appointment, stylist, and prep before the calendar even opens.
Choose the outcome
Cut, color, curls, extensions, bridal, or maintenance.
Answer a few fit questions
First visit, current hair history, timing needs, and preferred support.
Match with the right specialist
Different stylists, different strengths, different price points.
Protect the slot
Deposit, confirmation, and SMS reminders for high-value services.
Stylists
Clients do not book a chair. They book a result.
This team section is intentionally outcome-led: specialty, ideal client, price range, and direct booking fit are all visible.
Color director
Maya Bennett
Best for dimensional blonding, expensive brunette, glossing plans, and guests who want a low-maintenance grow-out.
- Signature color from $210
- New color clients welcome
- Ideal for lived-in balayage
Cut + finish specialist
Jordan Hale
Precision shape, movement, and polish for guests who want a sharper cut and an easier at-home routine.
- Cut from $95
- Blowout membership clients welcome
- Great for short and mid-length shapes
Texture + curls specialist
Tessa Monroe
Curl patterns, hydration strategy, and shape planning for guests who need technique, education, and confidence.
- Curly appointment from $145
- Prep checklist sent ahead of time
- Ideal for first-time curly cuts
Pricing + retention
Transparent enough to build trust. Structured enough to increase repeat business.
The goal is not to publish every possible edge case. It is to remove enough uncertainty to help the right client book now and come back on purpose.
Color Maintenance Club
$189 / month
Gloss, toner, priority booking, and retail savings.Blowout Pack
4 visits for $199
Built for recurring visits and smoother weekly retention.Home Ritual Edit
from $42
Post-service product recommendations tied to the visit outcome.Results + proof
Beautiful visuals matter. Proof tied to booking matters more.
Social proof
Let clients say the hard part for you.
“The booking flow made it obvious what I actually needed.”
Color guest, Williamsburg
“I booked with the right curl specialist on the first try.”
First-time curly client
“Transparent pricing and text reminders made the whole thing easy.”
Recurring blowout member
Book now
Reserve in under a minute, then let the system do the heavy lifting.
This demo intentionally mirrors the flows that are commercially strongest in U.S. salon sites: guided first visit, service selection, stylist preference, deposit expectations, and contact preference for follow-up.
Location + contact
Built for clients who want to book online and still text a human when needed.
Address: 178 Wythe Ave, Brooklyn, NY 11249
Phone: +1 (347) 555-0188
Text us: +1 (347) 555-0188
Instagram: @juniperrowsalon
Hours: Tue-Thu 9am-7pm, Fri 9am-8pm, Sat 8am-6pm, Sun 10am-4pm